Friday, September 30, 2016
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DeWitt Wallace
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United States

Creating A Social Media Strategy For Your Business

Antoine de Saint-Exupéry once stated that “A goal without a plan is just a wish.” Basically this is a nice way of saying that if you don’t have a plan to follow through on your goals, you are wasting your time. This was never truer than in the case of using social media for business. I cannot tell you how many people buy 100 twitter followers have shared with me that they have spent a huge amount of time and/or money using social media for their business and have seen little to no return. They are completely disillusioned with social media and many think it was a complete waste of their time and money. The truth is, in most cases they were absolutely right!


“By partnering with both HR and Marketing, the Agency can better ensure social advocates on the Client side who will champion the work. Client advocates = happy Clients = strong Client/Agency relationship.” If you do not have the resources and are relying on a single team member, be it a recruiter, marketer or HR person, it is still imperative that they have a game plan in place. Will they be using company social media handles or will they be posting and recruiting through their personal account? What types of language will they be using? Answering these questions ahead of time will buy real twitter followers save you a load of stress down the road. If you’re just starting out, a solid strategy would be to get on The Big 3, Facebook, Twitter, and LinkedIn. These platforms are the most widely used platforms, with Facebook topping the list with an estimated 900,000,000 unique monthly visitors. Once your talent acquisition presence is flourishing, metrics are solid, and job candidates have been vetted through them, then you can start to think about and create a strategy for other platforms.

Proving Your ROI

A better way to think about the success of your social media efforts, is to see how well it is driving people one step closer to conversion. While the ultimate goal is to get an application, “micro-conversions” create awareness of your company. Before you can get an application, a user needs to be familiar with who you are. This is why micro-conversions, such as getting a user to subscribe to your newsletter, or having them visit your career site, content pages and job descriptions, are incredibly valuable. The relationship between social media and talent acquisition can be a lot buy followers on twitter cheap more harmonious by following a few crucial steps. You can ignore social media, but it’s not going anywhere, in fact it’s growing. Simply having a social account is not enough. If you’re going to use social media as a talent acquisition tool, the effort and strategy you put in will ultimately determine how successful you are in reaching hopeful candidates.


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